Payment card to help mums manage their finances

Archived article dated Friday May 16th 2008

Altair Financial Services International Plc (Altair) and Blueberry Card Services Ltd have announced the launch of the BaBee Prepaid MasterCard® card.

The BaBeeCard will be the first UK pay-as-you-go MasterCard® card created specifically to help new mothers manage their finances and save money on their day-to-day expenses.

Gemma Johnson, Blueberry CEO commented, “A BaBeeCard costs just £14.95 a year yet gives mums access to hundreds of discounts, from baby-related items to everyday essentials like groceries and petrol plus big ticket items like holidays. Just using the grocery and petrol vouchers alone could cover the cost of the card within a month.”

The BaBeeCard program uses Altair Mobile Payment System (AMPS), so the prepaid cards can be conveniently managed by sending text messages from a registered mobile phone. Cardholders can obtain their balance, top up their card or lock/unlock their card for added security, from anywhere, 24 hours a day. In addition, the card enables friends and family to add funds to the card from any location in the UK, via online bank transfer or SMS if using a BaBee Top-Up Card.

The UK annual birth-rate is approximately 750k, which presents a huge potential market for the BaBeeCard. With the current financial climate, a growing number of mums may find it difficult to obtain credit. Unlike a credit card, BaBeeCard applicants will not require credit checks and the cardholder can only spend what has been loaded onto the card. It has the convenience of being accepted everywhere displaying the MasterCard acceptance mark, currently 25.9 million locations worldwide.

Tagged as: pre paid card | babee

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