FutureBazaar picks ATG to establish next-generation marketplace

ATG will allow FutureBazaar to create consistent and relevant customer experiences across every touch point, including the Web, email, and call centers. With the ATG platform, FutureBazaar can create a more relevant customer experience for individuals and segments that automatically adapt to customers' changing circumstances. The scalable architecture of the ATG Commerce platform will provide FutureBazaar with a flexible transactional website, offering affinity-based recommendations, gift registries and personalised storefronts, allowing the retailer to offer customers more rewarding interactions through the web store. The retailer offers users of its site keyword, category, sub-category and advanced search capabilities using ATG's natural language search technology. This enables shoppers to quickly and efficiently navigate the shop to find products they want - as well as presenting them with relevant new items - and make purchases directly from the search results page.

For customers who require ongoing support, the retailer's contact centre is staffed by dedicated personnel who aim to solve customers' problems quickly and knowledgeably. For this reason FutureBazaar chose to deploy ATG Commerce Service Centre (ATG CSC), a software application suite that integrates personalised online commerce with order administration, sales support and customer care in the contact centre. By creating a smooth bridge between website interactions and any phone call, e-mail or live-chat with a call centre operative, ATG CSC effectively shares all customer and web information with contact centre agents. This guarantees that customer inquiries will always be addressed quickly, accurately and consistently. Mr. Sankarson Banerjee, CEO, Futurebazaar.com said, “FutureBazaar has always believed that investment in world-class infrastructure is the best way to build a truly superb customer experience. We loved the passion and commitment those at ATG demonstrated and believe that this comprehensive e-commerce product suite will help us continue to provide the best shopping experience for our customers”.

“As ATG continues to expand its global reach we're proud to be working with leading retailer FutureBazaar in India,” said Cliff Conneighton, senior vice president of marketing at ATG. “Our leading e-commerce software will help this top brand to establish and maintain a satisfied, loyal, and profitable online customer base.”